The Ginger Agency leads ECMA Rebrand

Category: community 96

The East Coast Music Association (ECMA) partnered with Fredericton-based marketing firm The Ginger Agency to create new look in advance of the 35th annual East Coast Music Awards: Festival & Conference to be held in Halifax, NS May 3-7, 2023.

The East Coast Music Association (ECMA) has shined a spotlight on the regions’ music industry, preserving and promoting East Coast talent at home and around the world for almost 35 years. In advance of its 35th annual East Coast Music Awards: Festival & Conference to be held in Halifax, NS May 3-7, 2023, ECMA has unveiled a brand new look in celebration of this milestone.  

Created in partnership with The Ginger Agency in Fredericton, NB, this new look is bold, energetic, and fluid. Representing not only the sounds created here on the East Coast, but of course the nature of our provinces that are an integral part of the east coast identity. Constantly moving, emerging, and embracing change. 

“As the music industry continues to change, the ECMA, celebrating our 35th year, is excited to embrace a bold change itself,” said Andy McLean, ECMA’s CEO. “Although our mission and values remain timeless, it was time to refresh our look. This new look is energetic, and emblematic of the sound and scenery we find ourselves immersed in every day on the East Coast. A big thank you to the Ginger Agency for their guidance and work throughout this project. We look forward to a continued partnership as we shine a spotlight on the incredible music from Atlantic Canada.” 

The Ginger Agency has helped brand a number of well known businesses and organizations in the Atlantic region over the last near decade including Sabian, NB Power, Picaroons, and Harvest Music Festival. 

“At Ginger, we work with our clients to build meaningful brands,” said Ginger Co-CEO Andrew Bedford. “For 35 years, the ECMA has played an important role in developing the East Coast music industry. The Association has a profound impact on our shared cultural identity as Atlantic Canadians. Our team is proud to have collaborated with the ECMA on their new image and a refined clarity of purpose as they continue to shine a spotlight on East Coast Talent.”

For more information on the 2023 East Coast Music Awards: Festival & Conference, visit

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