Who ever said music videos were a thing of the past?

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Local filmmaker Tim Rayne believes music videos still play an important role.

music videoWho ever said music videos were a thing of the past? While we may no longer have television networks dedicated to delivering ‘round-the-clock videos 24/7, the music video remains an important tool for promoting the work of artists from both sides of the camera. In fact, much like the shift experienced by musicians over the past decade moving from professional studios to exploring the possibilities of home recording, videographers have also taken charge of their art in similar ways, resulting in the music video’s renewed popularity. In recent years, a new generation of musicians and videographers have taken to exploring the wide ranging collaborative possibilities this art form presents.

“I believe music historically has a strong relationship with cinema,” said Tim Rayne, a local filmmaker and the founder/host of SWFF’s video showcase. “Music videos can provide a unique and experimental approach to filmmaking because you can break away from narrative and focus on images.”

Three years ago, Rayne approached SWFF organisers with the idea of hosting a screening dedicated entirely to music videos. He was given the green light and has been involved with screening the work of others and producing his own videos ever since.

“This showcase is about bringing together two vibrant artistic communities – music and film,” he said. “Music videos encourage collaboration and that is inherently mutually beneficial for all involved. With Silver Wave having an event dedicated to music videos, we can celebrate the best of both worlds while bringing it to a broader audience.”

For Rayne, part of the strength behind SWFF’s video showcase lies within the venue. Screening music videos in a space with a reputation for hosting great live music is part of why he believes the showcase has become a festival favourite.

“For the first Silver Wave Music Video Showcase a couple years ago, we had it at Wilser’s Room and had a really good turnout,” said Rayne. “The pub atmosphere works well in creating an interesting environment where it can feel like you are attending a live show and a film screening at the same time. Most of the great live shows in Fredericton take place at the Capital Complex so I felt that it could work out nicely, and it has. I am thankful the Capital Complex invited us back this year.”

This year’s East Coast Music Video Showcase offers a wide range of visual and sonic pairings – everything from roots-driven folk to fist-pounding metal.

“Every year there is an eclectic array of music styles,” said Rayne. “We have more hip hop this year than in previous years. You can find everything at this screening – folk, country, pop, alternative, and some metal. Something for everybody. Audiences always walk away surprised at both the musical and filmmaking talent. Hope to see a lot of people out and about this year.”

Check out this year’s selections here.

East Coast Music Video Showcase (Silver Wave Film Festival) | November 6, 2015 | Wilser’s Room | 8 p.m.

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