Goose Lane Editions Hosts Digital Book Launch

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Author Gordon Pitts will talk about his new book, Unicorn in the Woods: How East Coast Geeks and Dreamers Are Changing the Game.

Goose Lane Editions presents the digital launch of Gordon Pitts’s highly anticipated new book, Unicorn in the Woods: How East Coast Geeks and Dreamers Are Changing the Game on Tuesday, October 27 at 7:00 PM (ADT). The event is free and open to the public, and will be live-streamed on YouTube Live.

Gordon Pitts will be joined in conversation by Dr. Herb Emery, the current Vaughan Chair in Regional Economics at the University of New Brunswick whose research focuses on the development of the Canadian economy and the persistence of long-standing regional disparities. The talk will be followed by an audience Q&A and announcements on upcoming talks.

Digital Book Launch | Oct. 27 | 7 p.m. | Facebook Live | View Event 


As tech investors the world over search for elusive unicorns (start-ups valued at over $1 billion), acclaimed business journalist Gordon Pitts asks whether there can be a place for high-tech innovation and unicorn-like value creation outside of major urban centres, whether in Atlantic Canada, rust-belt New York, or Northern Ontario. 

Journeying back to the origins of Radian6 and Q1 Labs — two New Brunswick companies that sold for a combined $1 billion — in the basements and offices of a group of geeks and dreamers, Pitts tells a story of two remarkable companies and the legacies that continue to this day. But theirs was not a simple tale of overnight success; there were sellouts and firings, comebacks and vindication, and still unfulfilled promise.

This is a story of high-tech value creation far from Silicon Valley, a story of the mythical unicorn in the woods. Are the stories of Radian6 and Q1 Labs outliers, rogue datapoints that should be discarded, or the foundation for a new knowledge economy outside of the mainstream?


Gordon Pitts is a former senior writer for the Globe and Mail’s Report on Business. He is the author of seven books, including The Codfathers: Lessons from the Atlantic Business Elite and Stampede: The Rise of the West and Canada’s New Power Elite, winner of a National Business Book Award.

Books can be purchased locally at Westminster Books in Fredericton, or online at


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